At heyfrankly, we specialize in assisting B2B revenue teams in crafting impressive customer videos that foster trust and expedite the deal-closing process.
In the current market landscape, integrating customer content into your marketing strategy is the best option. The ability to have customers share their experiences with your product or service through video is crucial for establishing trust with potential prospects.
A full funnel strategy. In addition to long-form video testimonials, our clients have the flexibility to generate customer video microcontent, catering to prospects at various stages, all derived from the same raw materials. Our customer selling framework is designed to connect with buyers wherever they are in the pipeline, regardless of their current stage or the duration of their presence in it, ultimately expediting their journey.
No need to worry about additional workload on your end—we'll handle all aspects of the video project. From planning and production to editing and finalization, we'll take care of everything, ensuring a seamless and stress-free process for you. Your primary role will be offering feedback at key junctures to ensure the final product aligns perfectly with your vision. We're here to make the entire experience as effortless and enjoyable for you as possible.
The number of interviews needed depends on your desired content volume and the objectives you aim to fulfill with customer videos. However, as a starting point, we recommend conducting three or more interviews. It's worth noting that a 45-minute interview can be segmented into a 2-minute classic testimonial video, micro content and a transcript for case studies.
Rest assured, we've assisted numerous clients in successfully persuading their customers to participate in video testimonials.
Interviews can take place either on site or remotely, depending on your preferences and those of your customer. We are flexible and can adapt to the preferred approach for the capture process.